Kristen Stewart Is The Face Of Florabotanica
July 11, 2012
By: Faye Smith
Kristen Stewart is the face of Balenciaga’s new fragrance, Florabotanica. It has been revealed that she is not a fan of perfume and was relieved when she first smelled the fragrance.
“I’m very lucky that I like the fragrance, because I would have done anything with [Balenciaga designer Nicolas Ghesquière]… and I’m a terrible liar,” she said. “There is something natural about it… it’s very alive. I think that as a young person wearing it -considering that I’ve never worn a scent – it kind of puts you on this level of, like, ‘Whoa, check me out.’ ”
The fragrance, created by perfumers Olivier Polge and Jean-Christophe Hérault, features vetiver, amber, rose carnation and mint, and will be the focus of a print advertising campaign shot by Steven Meisel.
Looking at the print campaign, Kristen Stewart blends in with this weird and wacky, yet naturalistic perfume. It is as if it was made for her because she is very natural in the way she dresses and the way she acts, yet underlying there is something feminine about her. The fact that she called Florabotanica ‘alive’ will make younger buyers want to purchase the perfume in order to feel that too.