Experts ‘Alarmed’ Over New H&M Ad Campaign
May 11, 2012
By: Ashleigh Wight
A new H&M ad campaign has come under fire by health experts, who believe that young people may try to copy the model’s dark tanned look.
The H&M bikini advertisement features model Isabeli Fontana, shown with a deep mahogany tan, and is displayed online and on billboards across Europe.
However, the H&M ad has got doctors and cancer experts fuming, with one expert from the Early Skin Cancer Centre at Zurich University Hospital branding it ‘alarming’.
“Whilst the British Skin Foundation recognises H&M are entitled to use whatever imagery they wish in their advertising campaigns we hope most consumers, especially the young, are intelligent enough to understand the risks of seeking a natural tan to this extent,” a spokesperson for the British Skin Foundation told Yahoo!
It is important to remember that excessive sun exposure could lead to skin damage and skin cancer. If you would like to achieve the tanned look this summer, opt for some fake tanning products and remember to always wear sunscreen if you plan on going out in the sun.